Are you using social media to grow your company’s fan base? If not, you’re missing a huge opportunity to increase brand awareness and promote your business. The Harris Web Works team can formulate a customized social media campaign based on your products & services, industry and target audiences. We’ll create content, engage with audiences, and apply a targeted advertising campaign that leverages the immense reach of social media to attract more leads.
Using social media to grow requires continuously sharing useful info, engaging with people, and staying abreast of trends. Success comes from applying a mix of organic and paid strategies.
Multi-Faceted Approach
Using Facebook, Instagram, Google+, Pinterest, Twitter, Youtube, and/or LinkedIn for marketing requires consistency, commitment, tapping into groups, and keeping up with trends (use hashtags!). Creativity, helpfulness, and unique insights all make for an effective social media campaign. Our team can launch and manage an ongoing plan that will:
- Increase traffic to your website and bring attention to new content
- Improve search results
- Attract new viewers and engage with existing customers
- Establish your business as a thought leader and expert in your industry
- Build trust and loyalty
- Make it easy for people to like and share about your products/services
Facebook and Instagram Advertising
Why advertise with Facebook and Instagram? In addition to being used by millions of people everyday, they make it possible to reach large, neatly-targeted audiences based on detailed user data, in ways no other channels can offer. Understanding the nuances of each platform is essential for success. Our experienced team can develop eye-catching ads that entice viewers to click, like, buy, share, sign-up, or act in another way, and serve them to people who are likely interested in your offerings. We’ll use images, videos, carousels or stories that showcase your business’s products or services, and apply several targeting factors. Facebook owns Instagram so it’s easy to book ads on Facebook and run on both.
The Bigger Marketing Picture
Social media works hand in glove with search marketing and display advertising by providing triggers that drive traffic to targeted web pages. It’s a core component of online marketing that increases in importance each year, and cannot be overlooked by any business trying to market their products or services online.
Contact us to discuss a social media marketing plan based on your needs and resources. We can manage pages, create content, implement ongoing targeted campaigns, and provide data on KPIs.
Related Resources
Building a Social Media Following in Business
Top Ten Benefits of Advertising on Facebook
Online Marketing – Getting Started in 10 Steps
Glossary of online marketing and website development terms